iICE MDM (Enterprise Edition) is specifically designed for the wholesale or retail distributor with a large and diverse range of products.
Merchandising and marketing staff of these 'aggregator' organisations have to support the demands of numerous suppliers and customers in their B2B trading environment. Collecting updated product data from suppliers for pricing and merchandising functions is a daily challenge. There is also the need to generate content, whether internally or through advertising agencies, for the purpose of advertising and promotion. On the marketing front, there is the need to customise product data for publishing internet catalogues, printed books, brochures, and business-to-business (B2B) trading.
Within the complex IT landscape of a large distributor, product data is often scattered across multiple databases and disparate systems (ERP, CRM, POS, WMS, data warehouses etc). Data integrity and data synchronisation is a major operational challenge for IT staff.
iICE Enterprise Edition is designed for these organisations whose sheer volume of products, suppliers and customers demand advance functionality for managing the data that is used across different processes such as merchandising, procurement, forecasting and planning.