PRESS RELEASE: Innovit and atrify Strengthen Partnership Accelerating Healthcare Manufacturers Ability to Manage and Share Accurate Product Content

by Ashley Howell | June 2, 2022 | News

San Francisco, CA (June 3, 2022) Innovit, the Product Information Management (PIM) specialists in enabling healthcare providers to deliver trusted data best practices in supply chain and clinical performance and atrify, a leading provider of product content solutions, announced today that they have strengthened their strategic partnership to accelerate global healthcare manufacturer’s ability to leverage a full suite of content management solutions including UDI submissions, regulatory marketing, and supply chain needs. 

Partners since 2015, Innovit and atrify have a proven track record of accomplishment with global healthcare customer engagements.  

Today’s announcement provides customers with the ability to leverage one solution for seamless and efficient compliance with regulatory demands and simplifies the mass distribution and syndication of accurate and up-to-date product information to improve online conversion. 

Innovit and atrify’s medical device manufacturer customers can now leverage a full PIM offering to manage regulatory and commercial product information, including UDI (Unique Device Identifier) submissions to EUDAMED (European Databank on Medical Devices), the FDA’s Global Unique Device Identification Database (GUDID) and China’s CUDID database for the registration of medical devices as well as sending content to GS1’s Global Data Synchronization Network (GDSN). 

“As global regulatory and omni-channel data use cases continue to evolve medical device manufacturers can leverage Innovit and atrify’s  joint solution to simplify the mass distribution and syndication of trustworthy product content,” said Bang Chau, VP of Business Development at Innovit. “Innovit customers can capitalize on their investment in accurate product data and easily share this data to thousands of global trading parners via atrify’s certified GDSN data pool.”  

“atrify is committed to advancing the management and syndication of product data and our global customers can now benefit from a broader solution set including Innovit’s world-leading PIM and workflow automation services for healthcare and life sciences,” said Arne Kuhlmann, Vice President of Marketing and Digital Business, atrify. “Pairing atrify’s solution set and expertise in GS1 Global Data Syndication Network requirements with Innovit’s leading compliance solutions streamlines and accelerates the speed to market for product content.”   

About Innovit 

Innovit simplifies the process of managing, validating and exchanging trusted product data to enable regulatory compliance, reduce procurement spend and ensure patient safety. 

With over 20 years of experience in master data management and regulatory compliance, Innovit enables companies to easily share validated product data at a much lower cost. We have a proven track record in delivering ‘globally scalable’ product data management systems that enable Medical Device suppliers and Healthcare Providers to meet compliance deadlines, promote patient & consumer safety, while increasing supply chain efficiencies. 

Operating since 2000, Innovit is based in San Francisco with offices in London and Sydney, serving customers across the Healthcare and Life Science supply chains, such as Mayo Clinic, South Australia Health, Southern Cross Hospitals, 3M, Abbott, Arthrex, Ascensia Diabetes, B. Braun, Bio-Rad, Molnlycke, ThermoFisher, Zimmer Biomet. 

About atrify 

atrify is the leading provider for product content solutions that enables more than 20,000 users in over 50 countries to share accurate and reliable content with UDI Regulatory bodies (such as EUDAMED or GUDID) as well as their commercial trading partners and end-users such as doctors, nurses or patients. With dedicated expert services, atrify provides a holistic solution portfolio for transparency, regulatory compliance, and cross-channel trading. 

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