Success Spotlight: GPC Asia Pacific (Repco)

Today’s Success Spotlight

With over 13,000,000 vehicle parts relationships, GPC Asia Pacific (Repco), a leading provider of automotive aftermarket parts and accessories, manages a catalogue of over 1,300,000 items with approximately 50,000 vehicle makes/models.  Using legacy systems, it was impossible to share vehicle data and parts information across all business units.

Catalogue maintenance was extremely cumbersome and inefficient. Simple tasks, such as branding and promotions, required weeks of data preparation by the cataloguing department.  The company needed a strategy to improve its catalogue management processes and eliminate the duplication of effort in parts research and data maintenance. There was also the need to improve customer service and sales execution by providing rich catalogue content to all store-level staff.  In addition, the Marketing Department needed a system to manage all images and digital assets.

Want to learn more about how GPC Asia Pacific improved the quality, accuracy and richness of their catalogue content across all business units, read the full case study here!