Initial expansion focuses on Germany and the Netherlands

San Francisco, CA (September 5, 2019) Innovit, a global software company specializing in Master Data Management (MDM), Product Information Management (PIM), Global Data Synchronisation (GDSN) and UDI compliance solutions, has announced their plans for additional offices in Europe.

“Due to the rapid growth of Innovit’s European business, and ongoing uncertainty surrounding Brexit, we have decided to bring additional focus and resources to support our partners and customers in the Netherlands and Germany,” said Bang Chau, VP of Strategic Business Development.

“The goal is to service our growing list of customers and partners in a more efficient manner from Cologne and Amsterdam.  This will also allow Innovit to stay abreast of the significant industry developments that are being championed by partners such as GS1 Germany and GS1 Netherlands, as well as regulatory drivers like EU-MDR (EUDAMED),” according to Director of Business Develop Europe, Paul Marsters.

Expanding internationally gives Innovit the opportunity to connect people around the world while gaining greater insights from key local markets. Initial priorities in newer markets include the localisation of services, improving user experience and increasing local brand awareness.

Adds Chau, “We see tremendous opportunities in the Netherlands and Germany that warrant this increased investment.  Our goal is to help support the Healthcare industry’s transformation towards a more efficient digital ecosystem and regulatory compliance framework.  More importantly, we recognise the need to be close to our valued customers.”

The company aims to have these new entities operational from first quarter of 2020, coinciding with the expected demands of the Medical Device Regulation (EUDAMED) scheduled for May 2020.

About Innovit

Innovit’s globally certified product data management solutions protect revenue streams, reduce supply chain costs, improve online product marketing effectiveness and ensure regulatory compliance for Healthcare, Food and Beverage organisations.  Delivering a complete solution for master data management, with preconfigured modules that have out-of‑the-box data validation, and the broadest coverage for Global Data Synchronisation (GDSN) and UDI compliance to any market in the world.

Operating since 2000, Innovit is based in San Francisco CA with offices in London, Sydney and customers such as Johnson & Johnson, 3M, B. Braun, Bio-Rad, Southern Cross Hospitals, Kellogg’s, and Colgate Palmolive across diverse industries including Healthcare and Consumer products.

Full press release here.