Every year, over 30,000 new consumer products are launched and 80% of them fail. Launching a new product successfully involves a lot of interrelated tasks that all require a high degree of attention. This involves testing, cost-effective production and assembly and so...
New Product Introduction (NPI) is a complicated and highly collaborative process. And that means there’s a lot of room for error. These errors are very expensive and can slow down the whole NPI process. Worst of all, they may go undetected until the launch. Can...
