PIM data sheet
by April 30th, 2019 | Company Datasheets
| Today’s digitally empowered consumers engage with multiple channels over their buying journey whether it’s looking for recommendations on websites, checking prices on mobile phones or examining the product in brick-and-mortar stores. Cross-channel engagement extends beyond the buying process where consumers also expect customer service and product support to be delivered through a channel of their choice.This reality has placed tremendous pressure on organizations to increase their brand awareness, drive sales and provide service across multiple customer touch points. A fundamental impediment to realizing this vision is the lack of centralized and reliable product data to drive critical business processes across multiple channels.
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