Introduction
The Product Syndication Challenge Organizations Must Solve Today
Product Content Syndication teams play a critical role in ensuring accurate, complete, and timely product is shared with distributors, GPOs, healthcare providers, and other trading partners. As organizations expand their participation in the Global Data Synchronization Network (GDSN), the complexity of managing product information across data pools, trading partners, and target markets continues to increase. Teams must aggregate product data from multiple enterprise systems, manage complex GDSN data structures, validate information against the latest data pool specifications, and maintain alignment with changing GS1 standards.
The right GDSN solution should simplify these activities without creating additional operational burden. It should leverage existing product data, streamline data maintenance, provide visibility into publication and synchronization activities, and reduce the effort required to manage ongoing syndication processes.
This eBook outlines the key capabilities Product Content Syndication professionals should evaluate when selecting a GDSN solution and how Innovit helps organizations simplify product data syndication while improving efficiency, scalability, and data quality.
Table of Contents
This eBook is structured to help you quickly navigate the key areas Product Content Syndication professionals should evaluate in a GDSN data syndication solution. Each section focuses on a specific requirement, outlining what to look for, how Innovit delivers, and why it matters.
Use the table of contents to jump directly to the sections most relevant to your priorities or current challenges.
Executive Summary
System Integration & Data Aggregation
System Integration & Data Aggregation
Data Management and Approval Workflows
Ease of Use
Audit Trail & Traceability
Submission Control & Visibility
M2M Data Submission
Compliance Standards and System Validation
Implementation Speed & Cost Efficiency
Support and Ongoing Maintenance
Reliable Partner with Deep Healthcare Expertise
Conclusion
Executive Summary
As product portfolios, trading partner networks, and GDSN requirements continue to grow, Product Content Syndication teams must efficiently prepare, validate, and synchronize product information without increasing operational complexity.
Innovit helps organizations leverage existing product data and systems of record while simplifying GDSN data management, validation, governance, and synchronization through GDSN-certified data pools including atrify and NPC.
Leverage Existing Product Data
Innovit integrates with ERP, PIM, MDM, PLM, quality, and other enterprise systems, enabling organizations to reuse trusted product information rather than recreate it for GDSN data syndication purposes.
Simplify Complex GDSN Data Management
Purpose-built capabilities support efficient management of complex product relationships, packaging hierarchies, repeatable attributes, and multi-value attributes through intuitive user interfaces.
Improve Data Quality and Publication Readiness
Native data validation rules, stewardship capabilities, and data quality dashboards help ensure product information meets data pool requirements before publication.
Enforce Best-Practice Workflows
Innovit provides pre-packaged and configurable workflows with role-based access and approval gates, ensuring only validated and approved data progresses to the publication stage.
Gain Product Data Visibility and Traceability
Comprehensive visibility into product data changes, approvals, publications, and trading partner acknowledgements helps teams manage product data syndication with confidence.
Simplify Data Pool Connectivity
Native connectivity to leading GDSN-certified data pools including atrify and NPC streamlines data upload and synchronization activities while eliminating the need for custom integrations.
Maintain Alignment with Evolving Standards
Continuous updates aligned with GS1 standards, data pool requirements, and industry changes help organizations maintain efficient data syndication processes over time.
Partner with GDSN Experts
Backed by deep healthcare, product data, and GDSN expertise, Innovit helps organizations accelerate product syndication initiatives while enhancing data quality and reliability.
Leveraging Existing Product Data
Leveraging Existing Product Data
Can You Syndicate Product Information Without Recreating It?
What Product Content Syndication Teams Need
Product Content Syndication teams are responsible for publishing accurate and complete product information to distributors, GPOs, healthcare providers, and other trading partners via GDSN and other channels. However, the product information required for syndication often already exists across ERP, PIM, MDM, PLM, quality, and other enterprise systems.
Recreating, duplicating, or manually maintaining product information for GDSN synchronization introduces unnecessary effort, increases the risk of inconsistencies, and slows the syndication process. Product Content Syndication teams need a solution that leverages existing product data and systems of record while simplifying the preparation and syndication of product information through GDSN.
Key Concerns:
- Duplicate product data maintenance
- Product data distributed across multiple data pools
- Manual effort to collect and prepare product data
- Inconsistent product information across sources
Product Content Syndication teams need a system that:
- Leverages existing product data and systems of record
- Aggregates product information from multiple sources
- Simplifies mapping and transformation into GDSN data structures
- Reduces duplicate data maintenance and manual effort
The best source of GDSN data is the product data you already manage today.
How Innovit Delivers
Innovit enables organizations to leverage existing product information while simplifying the preparation, validation and syndication of product data via GDSN. This includes:
- Integration with ERP, PIM, MDM, PLM, quality, and other enterprise systems
- Automated aggregation of product information from multiple sources
- Native mapping and transformation into GS1-compliant GDSN data structures
- Consolidated view of product information required for publication
- Automated synchronization of product updates from source systems
By leveraging trusted product information from existing systems, Innovit helps eliminate duplicate data maintenance while ensuring product data is readily available for GDSN synchronization.
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Reduced manual effort
2
Improved data consistency
3
Faster product synchronization
Product information can be prepared, validated and published through GDSN without creating additional data management responsibilities for Product Content Syndication teams.
Why This Matters
Leveraging existing product data reduces duplicate maintenance, improves data consistency, and enables Product Content Syndication teams to focus on validating and publishing product data rather than recreating it.
Efficient GDSN Data Management
Efficient GDSN Data Management
Can Teams Efficiently Manage Complex GDSN Data Without Painful Workarounds?
What Product Content Syndication Teams Need
Product Content Syndication teams are responsible for maintaining and validating product information that meets GDSN requirements across multiple products, packaging configurations, data pools, and trading partner networks. Managing this information often involves complex packaging hierarchies, data relationships, repeatable attributes, multi-value attributes and other advanced data models.
Product Content Syndication teams need efficient tools that simplify the management of complex product and packaging information while reducing administrative effort.
Key Concerns:
- Managing complex product and packaging hierarchy data
- Maintaining large volumes of GDSN attributes
- Time-consuming manual data maintenance
- Inefficient user experiences for managing GDSN data
Product Content Syndication teams need a system that:
- Simplifies management of complex product and packaging relationships
- Supports efficient data maintenance of GDSN attributes
- Enables bulk updates across large product catalogs
- Provides intuitive tools for managing publication-ready product information
Managing GDSN data should not require complex user experience and extensive training.
How Innovit Delivers
Innovit provides purpose-built capabilities designed specifically for managing complex GDSN product information efficiently and at scale. This includes:
- Flexible ways to manage GDSN data in table, form or split layout
- Support for complex attribute models including repeatable and multi-value attributes
- Streamlined product relationship and pack hierarchy management
- Bulk update capabilities across multiple product records and attributes
- Simplified navigation across products, attributes, and packaging levels
These capabilities help Product Content Syndication teams maintain GDSN data efficiently and with minimal user training.
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Efficient data maintenance
2
Lower potential
for errors
3
Enhanced
user productivity
Complex GDSN product information can be maintained efficiently through intuitive UI/UX designed specifically for product data maintenance activities.
Why This Matters
The easier it is to manage GDSN data, the easier it is to keep product information complete, validated, and ready for publication to trading partners.
Data Validation & Publication Readiness
Data Validation & Publication Readiness
Can You Ensure Product Information Is Ready for GDSN Synchronization?
What Product Content Syndication Teams Need
Product Content Syndication teams are responsible for ensuring product information is complete, validated, and ready for publication through GDSN-certified data pools. Without purpose-built data validation and monitoring capabilities, teams often spend significant time identifying data gaps, troubleshooting validation errors, and resolving synchronization issues.
Product Content Syndication teams need a solution that provides built-in data validation, stewardship, and monitoring capabilities to help ensure product information can be successfully synchronized via their GDSN data pool.
Key Concerns:
- Limited visibility into publication readiness
- Managing evolving GDSN attributes, code lists and business rules
- Manual identification and remediation of data quality issues
- Synchronization failures caused by incomplete or invalid product information
Product Content Syndication teams need a system that:
- Validates product information against data pool requirements
- Identifies publication readiness issues before synchronization
- Supports efficient issue remediation and stewardship
- Maintains alignment with evolving GS1 standards and data pool updates
GDSN data quality starts with data validation rules that remain aligned with evolving standards and data pool requirements.
How Innovit Delivers
Innovit provides native data validation, stewardship, and monitoring capabilities for GDSN data pools including atrify and NPC. This includes:
- Data pool-specific data validation rules
- Automatic validation check prior to data upload and publication
- Data quality dashboard for each supported GDSN data pool
- Efficient issue identification and remediation
- Automated feedback of data validation reports to source systems
Product data is continuously validated against the requirements of target data pools and trading partners, helping ensure information is complete, accurate, and ready for synchronization via GDSN.
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Trusted product
data quality
2
Improved
publication readiness
3
Faster issue resolution
Data quality issues are identified and addressed before publication, helping reduce synchronization failures and improve trading partner collaboration.
Why This Matters
Purpose-built validation and monitoring capabilities help Product Content Syndication teams identify issues earlier, improve publication success rates, and reduce the effort required to manage GDSN data.
Product Data Visibility & Traceability
Product Data Visibility & Traceability
Do You Have Complete Visibility into Product Information and Syndication Activity?
What Product Content Syndication Teams Need
Product Content Syndication teams are responsible for managing and publishing product information across multiple data pools, trading partners, and markets. To manage these activities effectively, they need complete visibility into product data changes, publication activity, synchronization status, and trading partner acknowledgements.
Product Content Syndication teams need a solution that provides complete transparency into product data, publication activities, and synchronization outcomes.
Key Concerns:
- Limited visibility into product data changes
- Difficulty tracing publication and synchronization activities
- Lack of insight into trading partner acknowledgements and responses
- Time-consuming investigation of synchronization issues
Product Content Syndication teams need a system that:
- Tracks product data changes and publication history
- Provides visibility into synchronization activity and outcomes
- Maintains trading partner acknowledgement and message history
- Simplifies investigation of data upload and synchronization issues
Effective product syndication requires complete visibility into how product information is created, managed, and shared.
How Innovit Delivers
Innovit provides complete visibility and traceability across product data management, publication, and synchronization activities. This includes:
- Comprehensive audit trails for product data changes
- Full visibility into data approvals
- Data upload and publication history
- Trading partner acknowledgement and response tracking
- Searchable synchronization history and message logs
These capabilities help Product Content Syndication teams quickly understand the lifecycle of product information from preparation through approval and synchronization via GDSN.
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Greater product data visibility
2
Faster issue
resolution
3
Improved
transparency
Product data, publication activities, and synchronization outcomes remain fully visible and traceable, helping teams manage syndication activities with confidence.
Why This Matters
Effective product syndication depends on full visibility into product data, publication activities, and synchronization outcomes.
Native GDSN Data Pool Connectivity
Native GDSN Data Pool Connectivity
Can You Connect to GDSN Data Pools Without Custom Integration Effort?
What Product Content Syndication Teams Need
Product Content Syndication teams are responsible for uploading and publishing product information through GDSN-certified data pools. While some organizations attempt to manage these processes through custom integrations, manual uploads, or point-to-point connections, these approaches often become difficult to maintain as data pool requirements evolve and business needs grow.
Product Content Syndication teams need a solution that provides native connectivity to GDSN-certified data pools while simplifying the publication and synchronization of product information across trading partner networks.
Key Concerns:
- Building and maintaining custom connectivity to GDSN data pools
- Managing data pool-specific technical requirements
- Limited visibility into publication and synchronization status
- Dependence on specialized GDSN expertise and institutional knowledge
Product Content Syndication teams need a system that:
- Provides out-of-the-box connectivity to GDSN-certified data pools
- Simplifies data publication and synchronization across trading partners
- Supports expansion into new markets and trading partner networks
- Reduces dependency on specialized GDSN expertise
GDSN connectivity should accelerate product data synchronization, not create a long-term integration burden.
How Innovit Delivers
Innovit provides native connectivity to GDSN-certified data pools, enabling organizations to publish and synchronize trusted product data without building and maintaining custom integrations. This includes:
- Out-of-the-box connectivity to leading GDSN-certified data pools including atrify and NPC
- Streamlined product data upload and publication workflows
- Monitoring of publication activity, synchronization status, and acknowledgement messages
- Support for onboarding new trading partners and target markets
- Continuous alignment with evolving GS1 standards and data pool requirements
By managing the complexity of data pool connectivity behind the scenes, Innovit enables Product Content Syndication teams to focus on product information rather than technical integration requirements.
1
Simplified connectivity
2
Faster product synchronization
3
Reduced
maintenance effort
Product information can be uploaded and published through GDSN-certified data pools without relying on manual processes or custom-developed integrations.
Why This Matters
Native data pool connectivity helps Product Content Syndication teams simplify publication activities, accelerate data synchronization, and reduce the operational effort required to share product information with trading partners.
Ongoing Standards Alignment & Support
Ongoing Standards Alignment & Support
Can Your Syndication Initiative Keep Pace with Evolving GS1 Standards and Requirements?
What Product Content Syndication Teams Need
GDSN synchronization is not a one-time implementation. GS1 standards continue to evolve, data pools introduce new requirements, and trading partner expectations change over time. Maintaining alignment with these changes can create a significant operational burden for syndication teams. Organizations should not have to continuously update data models, validation rules, and synchronization processes to keep product information flowing through GDSN.
Product Content Syndication teams need a solution that remains aligned with evolving GDSN standards and requirements while providing the support needed to maintain efficient syndication operations.
Key Concerns:
- Keeping pace with evolving GS1 standards
- Managing changing data pool requirements
- Maintaining publication and synchronization processes over time
- Dependence on specialized GDSN expertise
Product Content Syndication teams need a system that:
- Maintains alignment with evolving GS1 standards
- Adapts to changing data pool requirements
- Delivers ongoing product updates and enhancements
- Is supported by responsive support and expert guidance
Keeping pace with evolving GDSN requirements should not become a full-time responsibility for product syndication teams.
How Innovit Delivers
Innovit continuously manages GS1 standards alignment, product updates, and support to help organizations maintain efficient and compliant product syndication operations. This includes:
- Timely updates aligned with evolving GS1 standards
- Ongoing support for changing data pool requirements
- Continuous maintenance of data validation rules and publication capabilities
- Regular platform updates, performance improvements, and enhancements
- Access to experts with deep GDSN and product syndication expertise
By managing ongoing GS1 standards alignment and platform maintenance, Innovit helps syndication teams focus on publishing product information rather than maintaining GDSN syndication infrastructure and requirements.
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Continuous GS1standards alignment
2
Reduced
maintenance effort
3
Dependable support
GDSN data syndication processes remain current, supported, and aligned with evolving industry requirements without increasing operational burden.
Why This Matters
Continuous standards alignment and expert support help Product Content Syndication teams maintain efficient publication and synchronization processes without dedicating resources to ongoing standards management.
Trusted Partner with Deep Healthcare Expertise
Trusted Partner with Deep Healthcare Expertise
Do You Have a Partner That Understands Product Syndication via GDSN in Healthcare?
What Product Content Syndication Teams Need
Managing and synchronizing product information via GDSN requires specialized expertise in product data, GS1 standards, GDSN processes, and data pool requirements. While organizations can develop this expertise internally, doing so often requires significant investment and creates ongoing dependence on specialized resources and institutional knowledge.
Product Content Syndication teams need a partner that understands healthcare product data, GDSN, and the operational realities of managing product syndication programs at scale.
Key Concerns:
- Limited GDSN and GS1 standards expertise
- Dependence on specialized internal resources
- Challenges supporting large-scale syndication initiatives
- Lack of guidance as requirements evolve
Product Content Syndication teams need a solution partner that:
- Understands healthcare product data
- Brings deep expertise in GDSN, GS1 standards, PIM, and MDM
- Supports enterprise-scale product syndication initiatives
- Provides ongoing guidance and timely solutions as requirements evolve
Successful product syndication requires expertise in healthcare product data, GS1 standards, and GDSN processes—not just technology.
How Innovit Delivers
Innovit combines deep healthcare product data expertise with extensive experience in GDSN, GS1 standards, PIM, and MDM to help organizations successfully manage and scale product data syndication initiatives. This includes:
- 25+ years of healthcare and life sciences experience
- Proven expertise in GDSN, GS1 standards, PIM, and MDM
- Strategic partnerships with GS1, atrify, NPC, and other industry organizations
- Support for enterprise-scale product data syndication programs
- Ongoing product updates, guidance, and customer support
This combination of product data expertise, industry knowledge, and proven technology helps organizations navigate evolving GDSN requirements while reducing dependency on specialized internal resources.
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Proven expertise
2
Trusted partner
3
Long-term support
Organizations benefit from deep healthcare, product data, and GDSN expertise that helps simplify product syndication processes.
Why This Matters
Specialized expertise helps organizations navigate evolving GDSN requirements while reducing reliance on internal domain experts and technical resources.
Conclusion
Final Takeaways for Product Content Syndication Teams
Product data synchronization via GDSN requires more than certified data pool connectivity. Innovit’s native GDSN Connectors provide out-of-the-box data models, data validation rules, and publication capabilities that simplify product data validation and synchronization via data pools such as atrify and NPC, helping organizations improve efficiency, reduce manual effort, and scale product syndication confidently.
Product Content Syndication Teams must be able to:
- Leverage existing product data and systems of record
- Simplify management of complex GDSN data structures
- Validate GDSN data natively against the latest data pool rules
- Gain visibility into product data and synchronization activities
- Scale product data syndication across trading partners, products, and markets
Innovit helps Product Content Syndication teams simplify data maintenance, improve data quality and synchronize trusted product data via GDSN.
