Global GDSN Data Syndication
Automate the publication of verified product data to distributors, GPOs, and retailers. Scale your commercial reach through a certified GDSN connection that ensures validated product data is synchronized across the global healthcare supply chain.
Understanding GDSN
A quick overview of UDI fundamentals, regulatory requirements and benefits.
What is GDSN?
The Global Data Synchronization Network (GDSN) is an interconnected network of interoperable data pools and a central registry (the GS1 Global Registry) that allows organizations to exchange product data with their trading partners using GS1 standards.
GDSN’s Role in Healthcare
GDSN allows medical device manufacturers to synchronize standardized and validated product data to distributors, GPOs, and providers via a network of certified data pools including 1WorldSync, atrify, GHX, NPC, and Syndigo.
Product Data Exchanged via GDSN
GDSN enables the exchange of key product data including GTINs, product descriptions, packaging hierarchies, dimensions, storage requirements, and clinical attributes.
How GDSN Works
GDSN uses a publish-subscribe model where manufacturers publish validated product data via a certified data pool, and trading partners subscribe to receive the data via their own data pool. This ensures that every trading partner receives the same validated product information.
Benefits of GDSN
Faster Item Setup & Time-to-Market
With GDSN, device manufacturers and suppliers publish validated product data once, enabling hospitals and distributors to onboard items faster with fewer manual corrections.
Streamlined Supply Chain Operations
Accurate product dimensions, weights, and packaging hierarchies shared via GDSN reduce costly operational issues such as shipping errors, incorrect receiving, and invoice disputes.
Improved Patient Safety & Clinical Accuracy
GDSN enables clinicians to have immediate access to manufacturer-validated product data, such as latex content, MRI safety, and expiration dates—reducing medical errors and enabling rapid recalls across the hospital network.
The Challenges of Global Data Syndication
Overcoming the complexities of trading partner synchronization, attribute & packaging hierarchy requirements, and global data pool interoperability.
Fragmented Data Standards Across Systems
Healthcare product data often resides in disconnected ERPs, PLMs, and legacy item masters. This fragmentation makes it difficult to align on the consistent attributes, formats, and definitions required for effective, error-free syndication to distributors and providers.
Product Modelling & Attribute Complexity
Healthcare products require a higher degree of data modeling than standard consumer goods. Managing advanced attributes—such as storage and handling requirements, clinical sizes, CMR/endocrine substance disclosures, and sterilization methods—creates complexity that traditional systems struggle to handle.
Manual and Inefficient Data Management Processes
Many organizations still rely on spreadsheets, emails, and manual workflows for data creation, approval, and syndication, leading to slow cycle times, data errors, and inconsistent outcomes.
Limited Interoperability Across Data Pools and Markets
Some GDSN data pools primarily serve local or regional markets, and differences in supported attributes, rules, or implementation practices can make cross-border syndication and interoperability between data pools difficult.
Streamline Global Product Data Syndication via GDSN with a Single Trusted Solution
Centrally manage product data, validate against GDSN business rules, and automate synchronization via GS1 certified data pools like 1WorldSync, atrify, GHX, NPC, Syndigo and more.
Centralized Product Data Repository
Centralize global product master data from your ERP, PLM, and legacy systems into a single authoritative repository, ensuring consistent product data for all GDSN syndication activities.
Native GDSN Data Validation
Validate complex product attributes and packaging hierarchy data natively against your chosen GS1 data pool’s business rules to identify errors in GTINs and packaging hierarchies before publication.
Automated GDSN Data Syndication
Automate secure, real-time data upload to GDSN data pools and streamline data publication to ensure your trading partners always have the most current product information.
Comprehensive Synchronization History
Track real-time status of every data upload, publication and trading partner confirmation to provide your data stewards and product syndication managers full visibility to your GDSN message exchange history.
How It Works
Best practice workflow for global GDSN data management and synchronization
Aggregate Product Data From Source Systems
Consolidate disparate product attributes & packaging hierarchies from ERP, PLM, Excel and others into a single, centralized application for GDSN data.
Maintain & Validate Data Against GDSN Business Rules
Ensure synchronization-ready data by natively validating product and packaging hierarchy data against complex GDSN rules supported by your chosen GDSN data pool.
Automate Data Upload and Publication
Streamline data synchronization with secure, automated M2M (Machine-to-Machine) data upload and publication using the standard GS1 XML format.
Monitor Status & Track Synchronization History
Maintain a comprehensive audit trail and a time-stamped history of every message exchanged with your data pool including data upload, publication and trading partner confirmations.
Built for Every Stakeholder
Different teams, different priorities — one enterprise GDSN solution that delivers value across your organization.
Product Content Syndication
Ensure timely and error-free product data delivery
Global GDSN Data Management
Simplify GDSN data management and synchronization to trading partners across one or more international markets from a single, centralized platform.
Native GDSN Data Validation
Catch data inaccuracies before uploading to your GDSN data pool to significantly reduce trading partner rejections and ensure timely delivery of product information.
Full Syndication Transparency
Gain total control and visibility over your product data synchronization status with real-time tracking of every data upload, publication, and trading partner confirmation.
MDM/PIM
Establish a single source of truth for GDSN data
Unified Platform for Global GDSN Data
Establish a single, authoritative repository for all GDSN data, eliminating the silos between ERP, PLM, and legacy systems to ensure consistent data syndication across markets.
Improved Data Quality & Accuracy
Leverage pre-packaged GDSN attributes and validation rules to significantly improve the completeness, accuracy, and consistency of product attributes.
Governed, Automated Syndication
Enable governed and automated data syndication workflow, ensuring that only verified and approved records are synchronized with trading partners.
Supply Chain & Operations
Simplify data management & ensure supply chain data accuracy
Streamlined Data Collection
Automatically aggregate packaging hierarchies, dimensions, weights and UOMs from ERP, PLM and other systems to eliminate manual data entry.
Robust Data Validation
Leverage native GDSN data validation rules to ensure supply chain data shared with trading partners is complete and standardized.
Flexible Approval Workflows
Configure review and approval routings that adapt to your internal processes, ensuring only approved product data reaches GDSN data pools and trading partners.
Information Technology (IT)
Deploy a secure, pre-integrated platform for global data exchange
Pre-Built Data Pool Connectivity
Leverage out-of-the-box connectors to major GDSN pools, eliminating the need for custom-built integrations or manual API maintenance.
Enterprise-Grade Security & RBAC
Protect sensitive product data with Role-Based Access Controls (RBAC), Single Sign-On (SSO), and advanced security protocols.
Flexible Hosting Models
Choose the deployment that fits your IT strategy with options for Public Cloud, Private Cloud, or Hybrid hosting to balance scalability with control.
Why Healthcare Leaders Choose Innovit
Industry expertise, proven solution, and strategic focus on bringing quality to healthcare master data
Deep Healthcare Domain Expertise
Leverage 25 years of experience in healthcare master data management, supported by strategic memberships & partnerships with key industry players including GS1 Healthcare, MedTech Europe, HTG, and USDM Life Sciences.
Proven & Scalable Enterprise Solution
Trust a battle-tested GDSN data syndication software used by the world’s leading medical device manufacturers, distributors and hospitals with over 125 implementations worldwide .
Rapid Deployment & Time-to-Value
Deploy faster with a structured implementation methodology, an easy-to-use interface, and an embedded knowledge center. Our on-hand expert support ensures your team is confident from initial deployment through daily use.
Uncompromising Security & Quality Standards
Protect your data integrity with a platform designed for the most rigorous requirements, including GAMP 5 system validation, ISO 27001, SOC 2, 21 CFR Part 11, and EU Annex 11 compliance standards.
Trusted By
Industry Leaders
We’re proud to work alongside industry-leading healthcare brands that trust us to drive innovation and success.
What Our Customers Say
Timely Compliance
Faster Market Access
Reduced Errors
Customer Success Story
B. Braun Accelerates Global UDI and GDSN Compliance
The Problem
B. Braun needed to grow its e-commerce business across 60+ countries with an expanding product portfolio while meeting UDI regulatory deadlines in the US. This required aggregating, validating, and submitting accurate device data to the GUDID, while synchronizing product data with trading partners through GDSN data pools such as atrify, GHX, and NPC.
The Solution
Implementation was completed within eight months for timely submission to the FDA’s GUDID while also meeting the GDSN MjR3 May 6th deadline. Innovit’s solution integrated with SAP, and GDSN data pools such as atrify, GHX and NPC to enable expansion to the US, Canada, UK, Netherlands, Australia and New Zealand.
Reliable Data
Quality
Increased
Efficiency
Accelerated
Compliance
Ready to Streamline Your Global GDSN Data Syndication?
Move beyond fragmented systems to a unified GDSN solution that ensures data quality, supply chain reliability, and seamless trading partner collaboration.
Ready to Streamline Your Global GDSN Data Syndication?
Simplify global UDI data submissions, ensuring quality & security, and accelerating market access.