Centralized GDSN Data Management and Synchronization
Manage, validate, and publish GS1-compliant product data to trading partners via GDSN-certified data pools, including atrify, NPC, GHX, and more.
Trusted By
Purpose-Built GDSN Connectors
Whether organizations require a single GDSN connector to publish product data through one data pool or a GDSN multi-connector to manage synchronization across multiple data pools and markets, Innovit delivers purpose-built, proven GDSN connectors for accurate, consistent, and scalable product data synchronization.
Centralized Product Data Management
Aggregate and manage item, price (for NPC) and pack hierarchy data from ERP, PLM, and other source systems in a single governed repository.
GS1 Standards-Based Validation
Validate product data using out-of-the-box GS1 rules to ensure data quality and GDSN readiness before publication via your chosen data pool.
Controlled Data Publication & Synchronization
Automate secure, real-time data uploads to GDSN data pools and streamline product data publication to your trading partners.
Complete Message Exchange History
Track the real-time status of data uploads, publications, and trading partner confirmations (CICs) to give data stewards and product syndication managers full visibility into data synchronization history.
How It Works
Best practice workflow for global GDSN data management and synchronization
Aggregate Product Data From Source Systems
Consolidate disparate product attributes & packaging hierarchies from ERP, PLM, Excel and others into a single, centralized application for GDSN data.
Maintain & Validate Data Against GDSN Business Rules
Ensure synchronization-ready data by natively validating product and packaging hierarchy data against complex GDSN rules supported by your chosen GDSN data pool.
Automate Data Upload and Publication
Streamline data synchronization with secure, automated M2M (Machine-to-Machine) data upload and publication using the standard GS1 XML format.
Monitor Status & Track Synchronization History
Maintain a comprehensive audit trail and a time-stamped history of every message exchanged with your data pool including data upload, publication and trading partner confirmations.
Built for Every Stakeholder
Different teams, different priorities – one enterprise UDI solution that delivers value across your organization.
Product Content Syndication
Global GDSN Data Management
Simplify GDSN data management and synchronization to trading partners across one or more international markets from a single, centralized platform.
Native GDSN Data Validation
Catch data inaccuracies before uploading to your GDSN data pool to significantly reduce trading partner rejections and ensure timely delivery of product information.
Full Syndication Transparency
Gain total control and visibility over your product data synchronization status with real-time tracking of every data upload, publication, and trading partner confirmation.
MDM/PIM
Establish a single source of truth for GDSN data
Unified Platform for Global GDSN Data
Establish a single, authoritative repository for all GDSN data, eliminating the silos between ERP, PLM, and legacy systems to ensure consistent data syndication across markets.
Improved Data Quality & Accuracy
Leverage pre-packaged GDSN attributes and validation rules to significantly improve the completeness, accuracy, and consistency of product attributes.
Governed, Automated Syndication
Enable governed and automated data syndication workflow, ensuring that only verified and approved records are synchronized with trading partners.
Supply Chain & Operations
Simplify data management & ensure supply chain data accuracy
Streamlined Data Collection
Automatically aggregate packaging hierarchies, dimensions, weights and UOMs from ERP, PLM and other systems to eliminate manual data entry.
Robust Data Validation
Leverage native GDSN data validation rules to ensure supply chain data shared with trading partners is complete and standardized.
Flexible Approval Workflows
Configure review and approval routings that adapt to your internal processes, ensuring only approved product data reaches GDSN data pools and trading partners.
Information Technology (IT)
Deploy a secure, pre-integrated platform for global data exchange
Pre-Built Data Pool Connectivity
Leverage out-of-the-box connectors to major GDSN pools, eliminating the need for custom-built integrations or manual API maintenance.
Enterprise-Grade Security & RBAC
Protect sensitive product data with Role-Based Access Controls (RBAC), Single Sign-On (SSO), and advanced security protocols.
Flexible Hosting Models
Choose the deployment that fits your IT strategy with options for Public Cloud, Private Cloud, or Hybrid hosting to balance scalability with control.
Product Documentation
Access our high-level product, technical, hosting, and integration documentation
Product Datasheets
A high-level overview of product capabilities and data flow implementation models for GDSN Multi-Connector, atrify Connector, NPC Connector and more.
Technical Datasheets
An overview of the system architecture, underlying technology stack, and system compatibility requirements needed to deploy and operate the solution.
Connectivity & Integrations
Guidance on integrating Innovit’s GDSN products into your enterprise landscape today, with current and future integration options.
Hosting Datasheet
A summary of Innovit’s cloud hosting options, underlying architecture, and included services supporting secure, reliable, and compliant operation.
Security, Quality & Regulatory Compliance
Built to meet the security, quality, and validation expectations of regulated medical device environments, including 21 CFR Part 11, Annex 11, GAMP 5, SOC 2, and ISO 27001.
Implementation Options
Innovit supports multiple implementation models, ranging from self-directed setup to dedicated implementation consulting service aligned with product tier and complexity.
Self-Guided
For Freemium and Starter Tiers
Get up and running quickly with self-guided onboarding tools designed for rapid setup, configuration, and early GDSN synchronization.
Dedicated Implementation Service
For Advanced and Professional Tiers
Work with Innovit experts through a guided implementation process tailored for advanced configuration requirements, integrations, and project scope.
What Our Customers Say
Timely
Compliance
Faster Market Access
Reduced
Errors
Customer Success Story
Accelerating Global UDI and GDSN Compliance
The Problem
B. Braun needed to grow its e-commerce business across 60+ countries with an expanding product portfolio while meeting UDI regulatory deadlines in the US. This required aggregating, validating, and submitting accurate device data to the GUDID, while synchronizing product data with trading partners through GDSN data pools such as atrify, GHX, and NPC.
The Solution
Implementation was completed within eight months for timely submission to the FDA’s GUDID while also meeting the GDSN MjR3 May 6th deadline. Innovit’s solution integrated with SAP, and GDSN data pools such as atrify, GHX and NPC to enable expansion to the US, Canada, UK, Netherlands, Australia and New Zealand.
Benefits
Reliable Data
Quality
Increased
Efficiency
Accelerated
Compliance
Pricing
Innovit offers flexible pricing across Freemium, Starter, Advanced, and Professional tiers—scaling from everything from initial evaluation to advanced, enterprise deployments based on requirement scope, integration needs, and usage.
Frequently Asked Questions
What is GDSN and why is it important for product data synchronization?
The Global Data Synchronization Network (GDSN) is a GS1-enabled network that allows organizations to publish and synchronize standardized product data with trading partners, ensuring consistent, accurate, and up-to-date product information across markets.
What is a GDSN connector and how does it work?
A GDSN connector links your source systems including PIM, PLM and ERP to GDSN-certified data pools, enabling attribute mapping, data validation, and synchronization of product data with trading partners using GS1 standards.
What is the difference between using a single data pool and multiple GDSN data pools?
A single GDSN data pool supports product data synchronization for a defined market or trading partner community. Multiple data pools are used when organizations operate across regions with market-specific data pools. For example, some organizations publish via atrify for European partners while using NPC for Australia and New Zealand.
What is the difference between Innovit’s Single-Connector and Multi-Connector for GDSN synchronization?
A Single-Connector supports one GDSN-certified data pool (e.g., atrify). A Multi-Connector enables a single solution to manage attribute mappings, validations, and publications across multiple data pools for different global markets simultaneously (e.g., atrify for Europe and NPC for Australia & New Zealand).
Which GDSN data pools does Innovit support?
Innovit supports leading GDSN-certified data pools, including atrify, NPC, GHX, and others within the GS1 network.
How is product data validated before publication via GDSN?
Innovit’s GDSN connectors come pre-packaged with the specific data validation rules for their respective GDSN certified data pool including atrify, NPC, and GHX. The system enforces validation against these business rules to ensure only “first-time-right” data is approved for upload and publication to your trading partners.
Does Innovit offer its own GDSN certified data pool?
No. Innovit does not operate its own GDSN-certified data pool. Instead, it provides connectors that integrate with existing GDSN-certified data pools, allowing organizations to synchronize product data through their chosen data pool while maintaining flexibility across markets and trading partner communities.
How does the GDSN connector integrate with existing enterprise systems (ERP, PLM, PIM)?
Innovit’s GDSN connectors offer flexible integration via automated file-based exchange (CSV, Excel, XML) for the simplest and most cost-effective integration needs. For more advanced environments, our Professional product tier offers a path for API-based integrations, enabling real-time data exchange with your applications.
How does Innovit support ongoing product data maintenance and updates?
Innovit maintains close partnerships with GS1 and leading data pool providers. Our connectors are proactively updated to the latest specifications—including atrify, NPC, and GHX—and rolled out via a communicated timeline tailored to your cloud hosting model.
What implementation options are available for different product tiers of Innovit’s GDSN Connector?
Innovit offers self-service implementation for Freemium and Starter tiers, supported by comprehensive documentation, guided onboarding tools, on-screen tooltips, and an online forum. For Advanced and Premium tiers, a dedicated implementation consultant is available as a paid service to assist with advanced configuration, integration requirements, and broader project scope.
Ready to Streamline Your Global GDSN Data Syndication?
Move beyond fragmented systems to a unified GDSN solution that ensures data quality, supply chain reliability, and seamless trading partner collaboration.
Ready to Streamline Your Global GDSN Data Syndication?
Simplify global UDI data submissions, ensuring quality & security, and accelerating market access.