Product Information Management (PIM) for the Healthcare Value Chain
Empower the healthcare supply chain with reliable product data to enable omnichannel commerce, operational efficiency, and better care outcomes. Whether you are a medical device manufacturer, distributor/GPO, or provider, PIM delivers a centralized foundation for accurate and governed product data across your enterprise.
Understanding Product Information Management (PIM)
A quick overview of PIM fundamentals, key capabilities, and business benefits.
What is PIM?
Product Information Management (PIM) is a software solution designed to consolidate, manage, and govern all the technical, commercial, and marketing information required to run critical business operations including omni-channel commerce and supply chain operations.
Data Consolidation
It allows you to centralize fragmented product data from trading partners, ERP, PLM, and legacy systems into a unified repository to remove disconnected data sources and ensure unified data management.
Data Quality & Governance
With configurable data quality rules, you can de-duplicate, cleanse and standardize product data to ensure you have clean and reliable data for your business operations.
Centralized Data Enrichment
You can centrally manage and govern rich product content including digital assets, catalogs, relationships, and multi-level product hierarchies.
Content Distribution & Syndication
Finally, you can streamline the publication of clean and tailored product content to different channels, digital marketplaces, and trading partner networks in the format they need.
Benefits of PIM
Unified Product Data Management & Governance
Structured workflows, validation rules, and data quality checks ensure product data remains complete, accurate, and aligned with commercial, regulatory and supply chain requirements.
Seamless Omnichannel Syndication
Distribute tailored and validated product information across internal systems, trading partner networks, and eCommerce platforms to ensure every channel and trading partner receives accurate and timely product data.
Enhanced Operational Efficiency
Eliminate fragmented processes and manual rework by centrally managing product data that improves supply chain operations, reduces transactional errors, and streamlines cross-functional collaboration.
PIM for Every Organization in Healthcare
Effective product data management is critical to addressing the unique operational and strategic challenges that device manufacturers, Distributors & GPOs, and healthcare providers face.
PIM
Medical Device Manufacturers
Challenge
Device manufacturers manage complex product data across disparate systems. As distributors and marketplaces demand more complete, enriched and personalized content, fragmented processes become a barrier to speed-to-market, regulatory compliance, and global market access.
Solution
PIM centralizes, cleanses and governs product data from ERP, PLM and others, while enriching content for digital commerce and trading partner requirements. Validated, market-ready product data is then shared seamlessly across eCommerce channels, distributor networks, and internal systems.
Faster Product Launch
Omnichannel Readiness
Trading Partner Alignment
PIM
Distributors & GPOs
Challenge
Distributors & GPOs must onboard product data from hundreds of suppliers, each using inconsistent formats and standards. Manual processes slow down new item setup, impact contract accuracy, and create catalog inconsistencies that erode provider trust and operational performance.
Solution
PIM aggregates, standardizes, and governs supplier product data within a centralized application. A self-service supplier portal, automated data cleansing and standardization rules, and workflow-driven approvals accelerate item onboarding and ensure catalog accuracy.
Faster Item Onboarding
Accurate Product Catalogs
Increased Provider Trust
PIM
Healthcare Providers
Challenge
Providers rely on accurate item master data for purchasing, clinical workflows, and recall management. Inconsistent product data, duplicate records, and incomplete attributes create sourcing challenges, purchasing errors, and risk patient safety at the point of care.
Solution
PIM consolidates and governs product data including contracted and non-contracted items, functionally equivalent products, and other key item relationships. Native data quality checks and structured workflows ensure clean product data powers clinical, procurement and supply chain processes.
Improved clinical care
Improved Purchasing Accuracy
Supply Chain Resilience
Why Healthcare Leaders Choose Innovit
Industry expertise, proven solution, and strategic focus on bringing quality to healthcare master data
Deep Healthcare Domain Expertise
Leverage 25 years of experience in healthcare product information management, supported by strategic memberships & partnerships with key industry players including GS1 Healthcare, MedTech Europe, HTG, and USDM Life Sciences.
Proven & Scalable Enterprise Solution
Trust a battle-tested and enterprise-grade PIM software used by the world’s leading organizations. Largest PIM & MDM sites manage over 6,500,000 product records.
Rapid Deployment & Time-to-Value
Deploy faster with a structured implementation methodology, an easy-to-use interface, and an embedded knowledge center. Our on-hand expert support ensures your team is confident from initial deployment through daily use.
Uncompromising Security & Quality Standards
Protect your data integrity with a platform designed for the most rigorous requirements, including GAMP 5 system validation, ISO 27001, SOC 2, 21 CFR Part 11, and EU Annex 11 compliance standards.
Trusted By
Industry Leaders
We’re proud to work alongside industry-leading healthcare brands that trust us to drive innovation and success.
Customer Success Story
Reduced Sourcing Cost
Supply Chain Resilience
Better Patient Care
Customer Success Story
Improving Supply Chain Resilience & Clinical Care with Trusted Product Data
The Problem
A leading healthcare provider faced the complex challenge of identifying clinically equivalent medical products while navigating fragmented global classification standards and ongoing supply chain uncertainty. They needed accurate, validated product data to enable efficient product sourcing, streamline supply chain, and ensure uninterrupted, high-quality patient care.
The Solution
By implementing Innovit’s PIM, the hospital aggregated product data from multiple sources including GUDID, GDSN and Vizient; matched, de-duplicated and standardized data; simplified the identification of clinically equivalent substitutes; enabled multi-standard classification; and powered supply chain and clinical workflows with clean and trusted product data.
Reduced Sourcing Cost
Supply Chain Resilience
Better Patient Care
Ready To Transform Your Product Information Management?
Move beyond disconnected systems to a centralized PIM solution that ensures trusted product data, operational efficiency, and consistent product information across internal and external stakeholders.
Ready To Transform Your Product Information Management?
Simplify global UDI data submissions, ensuring quality & security, and accelerating market access.