SEO, Google Ads and LinkedIn Specialist (Part-Time)

Re-posted on July 28, 2022. 11 March, 2022

Position Description

Position Title:SEO, Google Ads and LinkedIn Specialist (Part-Time)
Department:Marketing
Functional team:Online Marketing & Analytics
Number of Positions:One
Reports to:Director of Marketing, Strategic Account Executive & Marketing Manager
Location / Time Zone:Remote (US time zones)
Direct Reports:None

Position Overview

PRIMARY PURPOSE OF ROLE

Innovit is looking for a passionate SEO, Google Ads and LinkedIn Ads Specialist (Part-time 10+ hours per week) who will play a critical role in developing and executing digital and content marketing strategies to help produce high-quality results and thrive in a fast-paced environment with multiple projects running in parallel.

This individual will collaborate with the Marketing Director and Marketing Manager to support the company’s strategic marketing objectives. The ideal candidate has a strong background in Google Analytics, Google Tag Manager, Google Ads, LinkedIn and PPC campaigns. The ideal candidate is strategic with strong analytical and campaign management abilities.

This is a part-time, remote, work-from-anywhere role. As a large proportion of our team resides in the US, the successful candidate must support US time zones on a long-term basis. Experience working within a fully remote environment is preferred.

Objectives and Responsibilities

RESPONSIBILITIES:

  • Facilitate the management and growth of our PPC (Google, LinkedIn, etc.) advertising efforts to drive marketing qualified leads.
  • Track conversion rates and make continual content and optimization updates as well as execute and analyze individual campaigns to optimize them over time.
  • Translate data from Google Search Console, Google Analytics, SEM Rush, and our internal reports into digestible insights.
  • Manage company website SEO strategy to continually improve organic search results and develop and implement effective search engine optimization (SEO) strategies.
  • Report on website performance.
  • Help improve retention of visitors on website
  • Set & oversee strategies so that our websites are meeting performance & conversion objectives
  • Create, maintain and optimize Google Ad Campaigns (Search, Display, Videos)
  • Create, update and optimize new and existing WordPress Pages.
  • Create and edit content based on SEO and keyword research including blogs, product descriptions, emails, press releases, and web page copy.

OBJECTIVES:

  • Improve Innovit content rankings to first page or top 5 results for every keyword and/or key phrase relevant to
  • Ensure PPC leads are relevant with >95% meeting marketing qualification criteria
  • Website retention: average time on site (or landing page) > 3 minutes
  • Achieve intra-site click-throughs of at least 3 click-throughs to other Innovit content after initial landing. i.e. Bounce rate of less than xx%
  • Minimize average CPC to approach true CPC for keywords (eliminate unnecessary paid clicks)

Skills and Cultural Requirements

ESSENTIAL TECHNICAL SKILLS:

You must have the following technical capabilities:

  • Google Ads and Google Analytics Certification
  • LinkedIn Ads experience/certification
  • 2-3 years of experience directly managing lead generation via PPC
  • Experience with local PPC campaign development and structure
  • Previous Digital Marketing experience and working knowledge of best practices in SEM/SEO, Marketing Automation, and Lead Generation
  • Experience with WordPress platform – Make routine site fixes based on findings in Google Analytics, SEM Rush, Google Ads, LinkedIn etc.
  • Office365 advance analytics and reporting using Excel, PowerPoint and Word.

PROFESSIONAL QUALITIES:

You must have these professional traits:

  • Self-starter who is detail-oriented and comfortable with changing opportunities
  • Goal-oriented and entrepreneurial-minded with a strong drive to excel
  • A passion for digital marketing ⎯ and stays informed of industry and channel developments, trends, strategies, and best practices.

Meet The Team Lead

Ashley Howell

Director of Marketing

“To me working at Innovit is all about collaboration, entrepreneurship and growth. I have enjoyed executing new marketing strategies and across teams. Innovit is packed with super-smart people who do their best work together.”