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PIM datasheet

PIM datasheet

Today’s digitally empowered consumers engage with multiple channels over their
buying journey whether it’s looking for recommendations on websites, checking
prices on mobile phones or examining the product in brick-and-mortar stores.
Cross-channel engagement extends beyond the buying process where consumers
also expect customer service and product support to be delivered through a channel
of their choice. This reality has placed tremendous pressure on organizations to
increase their brand awareness, drive sales and provide service across multiple
customer touch points.