Today’s digitally empowered consumers engage with multiple channels over their buying journey whether it’s looking for recommendations on websites, checking prices on mobile phones or examining the product in brick-and-mortar stores. Cross-channel engagement extends beyond the buying process where consumers also expect customer service and product support to be delivered through a channel of their choice. This reality has placed tremendous pressure on organizations to increase their brand awareness, drive sales and provide service across multiple customer touch points. A fundamental impediment to realizing this vision is the lack of centralized and reliable product data to drive critical business processes across multiple channels. Innovit’s Product Information Management solution addresses this challenge by enabling organizations to centrally manage, localize, validate and syndicate product data to all customer facing channels as well as back-end applications, thereby enabling an efficient and scalable omni-channel commerce experience.