// Step 2: This snippet sets a default consent state, instructing Google's technologies how to behave if no consent is present.
// Step 4: This snippet installs Google Analytics 4
“I want it all and I would like it delivered.” – Bette Midler In today’s e-commerce world, that pretty much sums up the customer expectation. At least part of it. According to Forrester, we’re five years into the ‘Age of the Customer’ in which newly...