OVERVIEW
atrify is one of the world’s leading GDSN-certified data pools, enabling suppliers and brand owners to exchange standardized product information with their trading partners using GS1 standards. Organizations publishing via atrify must ensure their product data complies with atrify’s data model, data validation rules, and technical specifications to support accurate and reliable product data exchange.
Innovit ATRIFY Connector simplifies the management, validation, and publication of trusted product data via atrify. By providing a purpose-built solution for GDSN data syndication, organizations can improve product data quality, streamline governance, reduce manual effort, and efficiently deliver standardized product information to trading partners through the atrify data pool.
INNOVIT ATRIFY CONNECTOR
Innovit ATRIFY Connector provides a purpose-built solution for manufacturers and suppliers to publish trusted product information via the atrify data pool. The solution includes a pre-configured atrify data model with the required attributes, code lists, and data validation rules, helping organizations accelerate implementation while ensuring product data aligns with atrify requirements.
The solution automates the publication of item and item hierarchy data in the GS1 XML format and messaging protocol required by atrify, ensuring seamless data exchange with atrify and downstream trading partners. All message exchanges including data uploads, publications, and trading partner confirmations are logged and traceable within Innovit’s application, giving business users full visibility and auditability of their product data synchronization history. With Innovit’s ATRIFY Connector, suppliers and brand owners can ensure faster publication cycles, higher data quality, and full compliance with GS1 standards for product data synchronization with their trading partners.
BENEFITS
Publish trusted product information via atrify
Manage, validate, and publish standardized product information via the atrify GDSN data pool through a single purpose-built solution.
Improve product data quality and consistency
Leverage built-in atrify validation rules, standardized GDSN data models, and data quality controls to ensure complete, consistent, and publication-ready product information.
Strengthen data governance and visibility
Monitor product data changes, publication activity, and synchronization status through comprehensive dashboards, audit trails, and complete message exchange history.
Reduce operational and IT cost
Replace manual publication processes and custom integrations with a purpose-built atrify Connector that simplifies ongoing administration and lowers the total cost of ownership.
Capability Highlights
Explore the core capabilities that enable efficient, scalable, and consistent product data syndication via the atrify data pool.
| Category | Features |
|---|---|
| Data Import | Easily onboard product data from your ERP, PLM, PIM/MDM and other source applications |
| Data Maintenance | Out-of-the-box attributes, code lists and data validation rules for atrify Streamlined item and pack hierarchy management Simplified data maintenance with configurable web forms and native bulk edit capability |
| Data Governance | Out-of-the-box data validation rules for atrify Audit trail and complete version history of data changes Easy-to-configure approval gates and workflows Complete approval history Granular role-based security Data quality dashboard to track data validation and synchronization status via atrify |
| Data Publication | Native M2M connectivity to atrify Ability to publish to individual trading partners, market groups or entire target markets Support for required GS1 XML format Message log for full message exchange history with atrify |
“Innovit ATRIFY Connector simplifies GDSN data maintenance, validation and publication via atrify.“
Data Flow Models for GDSN Data Syndication via atrify
With Innovit ATRIFY Connector, customers can leverage pre-packaged and custom data flow models to support their internal business processes for aggregating, maintaining, validating and publishing their product data via atrify. The pre-packaged data flow models come in 2-Stage and 3-Stage variations, while also providing a Passthrough option for organizations who do not have users maintaining data in Innovit’s application.
2-Stage Data Flow Model
This model has two distinct stages: maintenance and publication. The maintenance stage comes pre-packaged with all the attributes, code lists and data validation rules that customers need to manage, validate and synchronize their product data via atrify. Once the data is validated and ready for publication, it is released to the publication stage where users can upload and publish their clean and validated product data to their trading partners.
Best For:
Organizations with no upstream systems or data aggregation needs, where users either create records directly in Innovit’s application or import product data in the required atrify GDSN format.
3-Stage Data Flow Model
This model has three distinct stages: aggregation, maintenance, and publication. The aggregation stage allows users to consolidate and cleanse raw product data from multiple source systems to create a complete source product record. The data is then converted into the required atrify format in the maintenance stage and follows the standard data validation and publication process as the 2-stage model.
Best For:
Organizations with multiple source systems that need to aggregate, cleanse, and normalize product data before converting it into the atrify GDSN format for validation and publication.
Passthrough Data Flow Model
This model supports a fully automated flow where product data is maintained upstream and only passes through Innovit’s solution for data validation and publication. Product data is automatically imported, mapped and validated against atrify data pool rules, and published without manual intervention. Data validation and synchronization reports are sent back to the source system, where any corrections are made and re-imported.
Best For:
Organizations with upstream systems where users manage all product data and require a fully automated data validation and publication process.
User Configurable Workflow Model
This model leverages Innovit’s Collabri workflow engine to enable fully configurable, advanced workflow orchestration. Users can design custom data flows with multiple stages, dynamic routing, and role-based tasks using a visual interface. It supports complex approval processes, conditional logic, escalation policies and automated task management to handle sophisticated data management and governance requirements.
Best For:
Organizations with advanced governance, approval, or regulatory review processes requiring configurable workflow orchestration.
Hosting
Different hosting options are available for customers.
Multi-Tenanted
Public Cloud
Shared environment with shared server
Single-Tenanted
Hybrid Cloud
Dedicated environment with dedicated server
Single-Tenanted
Private Cloud
Dedicated environment with dedicated server
